New Parent Hub Results from Market Research
Parent survey and interviews guide website updates.
In March 2023, the Advancement Office enlisted the help of an outside firm to conduct a survey and interviews with parents new to WC. The research project’s focus was the school’s website usability, messaging, and features and its influence in choosing Worthington Christian.
A key finding is that prospective and new parents want a landing page, or a hub, to see the latest goings-on at WC. The survey group also reported being unaware that WC has an app, podcast, and blog. While most parents surveyed indicated no significant problems with the website, they resonated with a one-stop resource for parents.
This feedback resulted in the creation of the new Parent Hub, accessed from a desktop computer and mobile device. The Parent Hub is part of the website’s main navigation next to the Admissions tab.
Now that the primary recommendation has been implemented, the Advancement team will begin to address other suggestions resulting from the survey. We would love to hear what you think of the new Parent Hub as we continue to look for ways to elevate our school communications. Email your comments to Advancement Director Polly Shoemaker.